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Vinyl Banners is an incredibly popular method of advertising one's business or event. Banners and "large format" advertising have been around forever (here's a brief history of advertising and sign making.) However, the technology behind wide-format, high quality digital printed banners and signs is a fairly recent technology that allows companies to be very creative with their advertising.
The wide-format printing is similar to the technology that is used by normal desktop ink jet printers. However, the wide-format printers are about 36" to over 100" wide and can print large volumes of banner or vinyl material in fast time!
With the advent of this new technology, make sure you ask your sign or banner company if they're able to print with full color or if they're using plotted vinyl, which is an older technology. Plotted vinyl banners are made with actual vinyl that is cut and affixed to the banner material. This can greatly limit the color combinations and quality (plotted banners are limited to pms or fixed colors, whereas full-color printers can match CMYK and print full-color logos and pictures, as well as the normal text and characters.)
Not that plotted vinyl doesn't have it's place. We still use plotted vinyl for some yard signs and text or character based signs and banners, but we utilize our full-color technology for over 95% of our jobs. We do, however, use our plotter for contour cut labels and stickers (our plotter is equipped with an optical "eye" that can see the edges and cut within micro-millimeters to make almost a "perfect" cut around our clients labels or stickers all the time!)
Another benefit I'd like to mention with our full-color printing technology is that we use eco-friendly solvent inks that are durable yet easy to work with. I've worked with true solvent inks before, and it can be really nasty stuff. But with the eco-friendly inks, it's easy to work with and does not throw-off vapors that make working with the equipment "not so fun."
Our equipment produces incredible signs, vinyl banners, and product lables, and we're very proud and excited to produce top-notch banners and signs for our clients.
Till next time,
Chris Anderson
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